Who we are

Rata Campbell APR, MPRINZ
Director

Rata (Ngāti Kahungunu, Ngāti Rakaipaaka, Ngāti Porou) is passionate about the power of ethical and creative communication strategies to affect organisational, systemic, political, and social change.

She has 20 years’ experience working with organisations across many sectors including health and disability, transport and infrastructure, tertiary education, mechanical engineering, manufacturing, and the public sector.

Rata honed her leadership skills as an independent consultant for a decade before launching Purpose PR in February 2024. She is a trusted advisor and facilitator working with project sponsors and senior leaders to operations staff and community members.

She holds a degree in Communications and Politics and an internationally-recognised Accreditation in Public Relations (APR) for senior practitioners. She is also an accredited Member of the Public Relations Institute of New Zealand (MPRINZ).

Contact Rata
E: rata@purposepr.nz
M: +64 21 061 3322
LinkedIn

Our networks include talented communications, engagement, marketing, graphic design, videography, print and others with specialist skills and services.
We collaborate with ease to meet all project deliverables from start to finish.